Erick Schonfeld
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Long outplayed by two Indian brothers, Hasbro finally delivers a massive counter blow to Scrabulous, one of the most loved games on Facebook. Scrabulous fans in North America will see the following message when they try to play the game:
Hsbro has long contended that Scrabulous infringes on its trademarks for Scrabble. It licenses the North American digital rights for Scrabble to Electronic Arts, which announced its own Facebook version of the game earlier this month. (RealNetworks owns the international digital rights, and is not taking as aggressive a stance against Scrabulous). Last week, Hasbro filed suit Hasbro and EA planned their moves very methodically and waited patiently for their chance to strike. Perhaps EA felt that it could not compete with Scrabulous other than by taking it out at the knees. Scrabulous boasts 509,505 daily active users. EA’s Scrabble Beta has 14,956 (after only five days). Now, the question is whether Scrabulous fans will boycott the official version of Scrabble on Facebook or switch over to satisfy their word lust. Original here |
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