Late last night, broadband-connected TiVo Series2/3/HD owners may have stumbled upon the new Domino’s widget. While we first caught wind of this in regards to the Austrailian TiVo service, US TiVo subscribers are first to tap into Domino’s online ordering system - requesting pizza from the comfort of their couch. However, I imagine online ordering via a web browser will still be more efficient. And my laptop is usually with me on the couch. (Not to mention, we haven’t ordered Domino’s in years. Though their new subs got my attention.) In a vacuum, this functionality isn’t so compelling. However, as part of the larger picture these sorts of practical (?) interactive experiences expand TiVo’s value prop and competitive differentiation. When giving the app a spin this morning, I discovered one of the first areas in need of improvement… Where’s the scheduled delivery option?
Wednesday, November 19, 2008
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